Privacy Policy

1. Information We Collect

We collect information necessary to process cohort applications, review practical assessments, and communicate program details. This includes:

• Personal Identifiers: Full Name, Email Address, Contact Number (WhatsApp), and City.
• Professional Information: Current employment role, career objectives, and motivations for learning digital marketing.
• Assessment Inputs: Custom text answers, logical formulations, and responses generated during the marketing operator assessment.
• Usage Parameters: IP addresses, browser cookies, referral page configurations, and interface click logs.

2. How We Collect Information

We collect data directly from you and automatically via site interactions:

• Direct Submissions: When you submit application parameters, take the screening assessment, request callbacks, or send messages to our operations desk via the WhatsApp API.
• Automated Mechanisms: Cookies, local server logs, and diagnostic measurement tags collect general navigation details as you browse site directories.

3. How We Use Your Information

The collected information is utilized solely for program-related and educational operations:

• To evaluate admissions eligibility for AdWordsify cohorts.
• To grade screening assessments and customize counseling conversations.
• To send operational updates (batch timings, invoice receipts, pre-work materials) via Email or WhatsApp.
• To assess eligibility for performance-based internship placements with partner agencies.
• To improve layout responsiveness, site speed, and browser performance.

4. Cookies and Tracking Technologies

We use browser cookies and pixel identifiers to measure user pathways and traffic sources. These technologies help us recognize your browser type, save navigation preferences, and measure marketing campaign efficacy (e.g. tracking Google or Meta Ads conversion performance). You can block cookies in your device's browser preferences, though doing so might limit some functional layouts of the site.

5. Third-Party Tools and Services

We utilize verified third-party solutions to maintain educational delivery:

• Form Management: Google Forms (for assessment processing).
• Analytics Systems: Google Analytics 4 (GA4) and Google Tag Manager (GTM) for traffic audits.
• Communication Delivery: WhatsApp Business API and email delivery servers.

These third-party platforms handle data in compliance with their own respective privacy disclosures. We recommend reading their statements.

6. Data Sharing and Disclosure

We maintain a strict policy against sharing or selling personal data to third-party data broker services. We only share specific profile details under these scenarios:

• Partner Placement Agencies: For internship candidates, portfolios and performance scores are shared with potential hiring managers with your consent.
• Legal Compliance: If required by government authorities or regulatory mandates under applicable Indian cyber statutes.

7. Data Security

We employ administrative and technical protection methods (such as SSL network encryption, restricted database passwords, and localized firewalls) to safeguard against unauthorized access, destruction, or disclosure of collected user parameters. However, please note that no system transmitting details over the web is completely risk-free.

8. Data Retention

Personal parameters, assessment scores, and portfolio links are retained for the duration of the cohort batch learning period and subsequent internship evaluation cycles. General analytics records are kept in aggregated, non-personally identifiable formats for performance-measurement cycles. You can request deletion of your data at any point.

9. Your Rights and Choices

You retain complete control over your personal parameters:

• Access & Correction: You can request details of the information we hold about you and ask us to correct inaccuracies.
• Deletion & Opt-Out: You can request the removal of your application records or opt-out of promotional communications.
• Consent Withdrawal: You can revoke authorization for our admissions desk to handle your details.

10. Children’s Privacy

Our learning programs and assessments are structured for candidates aged 16 and above. We do not knowingly compile or archive parameters from individuals under the age of 16. If we become aware of accidental collections, we will erase those details immediately.

11. External Links

AdWordsify pages link to external sources, partner portfolios, and third-party tools. We do not operate these external destinations and are not responsible for their respective information policies or data practices.

12. Changes to This Policy

We update this Privacy Policy as our program operations and compliance requirements evolve. Updated versions are published on this page with an updated "Last Updated" timestamp. We encourage users to check back occasionally.

13. Consent

By navigating AdWordsify, using our screening tools, or submitting application data, you declare your agreement and consent to the data compilation and processing guidelines documented in this Privacy Policy.